:root{--ink:#10131f;--muted:#5f6576;--paper:#fbfaf7;--white:#fff;--line:#e7e2d8;--red:#e94560;--red-dark:#c9324c;--green:#176b5b;--gold:#c8922b;--blue:#24476f;--soft:#f5f0e8}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit}.topbar{height:64px;position:fixed;z-index:50;top:0;left:0;right:0;background:var(--ink);display:flex;align-items:center;padding:0 28px;border-bottom:1px solid #292d3a}.brand img{width:126px;display:block}.product-name{margin-left:14px;padding-left:14px;border-left:1px solid #343846;color:#dddfe5;font-weight:700;font-size:12px}.preview-badge{margin-left:auto;font-size:9px;font-weight:800;letter-spacing:.1em;color:#fff;background:var(--red);padding:6px 9px;border-radius:6px}.top-cta{margin-left:14px;color:#fff;text-decoration:none;border:1px solid #454a58;padding:8px 12px;border-radius:7px;font-size:10px;font-weight:700}.top-cta:hover{border-color:#777d8c}.hero{min-height:100vh;padding:140px max(6vw,24px) 70px;display:grid;grid-template-columns:minmax(0,.9fr) minmax(520px,1.1fr);gap:6vw;align-items:center;overflow:hidden}.eyebrow,.section-head>span,.pilot-copy>span{font-size:11px;font-weight:800;letter-spacing:.14em;color:var(--red)}.hero h1{font-size:clamp(48px,6vw,88px);line-height:.98;letter-spacing:-.055em;margin:18px 0 26px;max-width:780px}.hero h1 em{font-style:normal;color:var(--red)}.hero-copy>p{max-width:690px;font-size:18px;line-height:1.6;color:var(--muted)}.hero-actions{display:flex;gap:10px;margin-top:32px}.btn{display:inline-flex;align-items:center;justify-content:center;text-decoration:none;padding:13px 18px;border-radius:8px;font-size:12px;font-weight:800}.btn.primary{background:var(--red);color:#fff}.btn.primary:hover{background:var(--red-dark)}.btn.ghost{border:1px solid var(--line);background:#fff}.btn.large{padding:17px 24px;font-size:14px}.hero-proof{display:flex;gap:20px;margin-top:40px;padding-top:20px;border-top:1px solid var(--line);font-size:10px;font-weight:700;color:var(--muted)}.hero-proof span:before{content:'✓';color:var(--green);margin-right:6px}.hero-visual{height:620px;position:relative;border-left:1px solid var(--line)}.portfolio-label{position:absolute;top:28px;left:54px;font-size:10px;letter-spacing:.12em;font-weight:800;color:var(--muted)}.orbit{position:absolute;border:1px solid var(--line);border-radius:50%;left:50%;top:50%;transform:translate(-50%,-50%)}.orbit-a{width:460px;height:460px}.orbit-b{width:320px;height:320px}.hero-dots{position:absolute;inset:0}.hero-dot{position:absolute;width:7px;height:7px;border-radius:50%;background:var(--ink);opacity:.82;transition:transform .4s}.route-card{position:absolute;background:#fff;border:1px solid var(--line);padding:10px 12px;border-radius:7px;min-width:110px;box-shadow:0 12px 30px rgba(16,19,31,.06)}.route-card b,.route-card small{display:block}.route-card b{font-size:10px}.route-card small{font-size:8px;color:var(--muted);margin-top:2px}.route-email{right:12px;top:120px}.route-wa{right:62px;bottom:110px}.route-human{left:58px;bottom:90px}.intro{padding:120px max(8vw,30px);border-top:1px solid var(--line);display:grid;grid-template-columns:140px minmax(0,800px);gap:40px;align-items:start}.intro-number{font-size:64px;font-weight:800;color:#ded8ce;letter-spacing:-.06em}.intro h2,.section-head h2,.pilot h2{font-size:clamp(34px,4vw,56px);letter-spacing:-.045em;line-height:1.02;margin:0 0 18px}.intro p,.section-head p,.pilot p{font-size:17px;line-height:1.65;color:var(--muted);margin:0}.story{display:grid;grid-template-columns:minmax(480px,1.05fr) minmax(400px,.95fr);gap:4vw;padding:0 max(5vw,20px) 120px}.stage-wrap{position:relative}.stage{position:sticky;top:92px;height:calc(100vh - 120px);min-height:620px;background:#fff;border:1px solid var(--line);border-radius:12px;overflow:hidden}.stage canvas{position:absolute;inset:0;width:100%;height:100%}.stage-overlay{position:absolute;inset:0;pointer-events:none}.stage-footer{position:absolute;left:22px;right:22px;bottom:18px;border-top:1px solid var(--line);padding-top:12px;display:flex;justify-content:space-between;font-size:10px;color:var(--muted)}.stage-footer strong{color:var(--ink)}.chapters{padding-bottom:20vh}.chapter{min-height:82vh;display:flex;flex-direction:column;justify-content:center;max-width:520px;padding:60px 20px;opacity:.35;transition:opacity .35s}.chapter.active{opacity:1}.chapter-index{font-size:10px;font-weight:800;letter-spacing:.12em;color:var(--red);margin-bottom:18px}.chapter h3{font-size:38px;line-height:1.04;letter-spacing:-.04em;margin:0 0 18px}.chapter p{font-size:16px;line-height:1.65;color:var(--muted);margin:0}.micro{margin-top:22px;border-left:3px solid var(--red);padding:10px 0 10px 14px;font-size:12px;line-height:1.55;color:#3d4350}.legend-inline,.channel-costs,.engine-list{display:flex;flex-wrap:wrap;gap:9px;margin-top:20px}.legend-inline span,.channel-costs span,.engine-list span{font-size:10px;font-weight:700;border:1px solid var(--line);background:#fff;padding:7px 9px;border-radius:6px}.dot{display:inline-block;width:7px;height:7px;border-radius:50%;margin-right:5px}.dot.red{background:var(--red)}.dot.blue{background:var(--blue)}.dot.gold{background:var(--gold)}.channel-costs b{color:var(--red);margin-left:5px}.case-zoom,.learning,.integration{padding:130px max(6vw,24px)}.section-head{max-width:850px;margin-bottom:56px}.section-head>span{display:block;margin-bottom:14px}.case-shell{display:grid;grid-template-columns:minmax(0,1.2fr) 320px;border:1px solid var(--line);border-radius:12px;background:#fff;overflow:hidden;max-width:1180px;margin:0 auto}.case-person{grid-column:1/3;display:flex;align-items:center;gap:14px;padding:18px 22px;border-bottom:1px solid var(--line)}.avatar{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:var(--red);color:#fff;font-weight:800}.case-person span{font-size:8px;letter-spacing:.1em;color:#999}.case-person h3{font-size:17px;margin:2px 0}.case-person p{font-size:9px;color:var(--muted);margin:0}.case-person>strong{margin-left:auto;font-size:11px;color:var(--red)}.journey{position:relative;padding:26px 30px 34px 64px}.journey-line{position:absolute;left:37px;top:38px;bottom:45px;width:1px;background:var(--line)}.journey-event{position:relative;display:flex;gap:14px;margin:0 0 24px}.journey-event i{position:absolute;left:-33px;top:1px;width:13px;height:13px;border-radius:50%;background:#fff;border:3px solid var(--blue);z-index:2}.journey-event i.signal{border-color:var(--gold)}.journey-event i.wa{border-color:var(--green)}.journey-event i.policy{border-color:var(--red)}.journey-event i.agent{border-color:var(--ink)}.journey-event.human i{border-color:var(--red);background:var(--red)}.journey-event span,.journey-event b,.journey-event small{display:block}.journey-event span{font-size:8px;letter-spacing:.08em;color:#989ea7}.journey-event b{font-size:11px;margin:3px 0}.journey-event small{font-size:9px;color:var(--muted)}.case-decision{border-left:1px solid var(--line);background:var(--soft);padding:26px 22px}.case-decision label{font-size:8px;letter-spacing:.1em;color:#999;font-weight:800}.case-decision h4{font-size:24px;margin:6px 0 20px}.case-decision dl{margin:0}.case-decision dl div{display:flex;justify-content:space-between;padding:10px 0;border-bottom:1px solid #ded9d0}.case-decision dt{font-size:9px;color:var(--muted)}.case-decision dd{font-size:9px;font-weight:800;margin:0;text-align:right}.decision-note{margin-top:20px;background:#fff;border-left:3px solid var(--red);padding:12px;font-size:10px;line-height:1.5}.economics{padding:130px max(6vw,24px);background:var(--ink);color:#fff}.section-head.light p{color:#aeb2bc}.econ-grid{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(340px,.85fr);gap:7vw;align-items:center}.econ-flow{padding:20px 0}.cost-row{display:grid;grid-template-columns:100px 1fr 70px 110px;gap:14px;align-items:center;padding:13px 0;border-bottom:1px solid #2a2e3b}.cost-row>span{font-size:12px;font-weight:700}.cost-row>b{font-size:10px;color:#f2a25a}.cost-row>small{font-size:9px;color:#979ca8;text-align:right}.cost-bar{height:7px;background:#2a2e3b;border-radius:999px;overflow:hidden}.cost-bar i{display:block;height:100%;background:#e94560}.cost-row.human .cost-bar i{background:#176b5b}.demo-note{font-size:8px;color:#777d89;margin-top:12px}.econ-thesis>span{font-size:9px;letter-spacing:.12em;color:#ef7b8f;font-weight:800}.econ-thesis h3{font-size:38px;line-height:1.08;letter-spacing:-.04em;margin:12px 0 22px}.formula{border:1px solid #383d4b;padding:16px;border-radius:8px;font-size:14px}.formula b{color:var(--red);margin:0 8px}.econ-thesis p{font-size:13px;line-height:1.65;color:#aeb2bc}.experiment{max-width:1120px;margin:0 auto;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:36px 0;display:grid;grid-template-columns:1fr 40px 1fr 1fr;gap:18px;position:relative}.population b{font-size:10px}.mini-dots{display:flex;flex-wrap:wrap;gap:5px;max-width:200px;margin-top:14px}.mini-dot{width:5px;height:5px;border-radius:50%;background:var(--ink)}.split{position:relative}.split:before{content:'';position:absolute;left:50%;top:0;bottom:0;width:1px;background:var(--line)}.variant{padding:18px;border-left:3px solid var(--red)}.variant>span{display:grid;place-items:center;width:27px;height:27px;background:var(--red);color:#fff;border-radius:50%;font-size:10px;font-weight:800}.variant h4{font-size:16px;margin:12px 0 6px}.variant p{font-size:10px;color:var(--muted)}.experiment-outcome{grid-column:3/5;display:flex;gap:8px;align-items:center;margin-top:8px}.experiment-outcome>*{font-size:9px;border:1px solid var(--line);padding:6px 8px;border-radius:5px}.integration{border-top:1px solid var(--line)}.integration-flow{display:flex;align-items:center;justify-content:center;gap:14px;max-width:1180px;margin:0 auto}.integration-flow>i{font-style:normal;color:#aaa}.sys,.embudo-core,.channels{border:1px solid var(--line);background:#fff;border-radius:8px;padding:16px}.sys span,.embudo-core span{display:block;font-size:8px;color:#999;letter-spacing:.09em}.sys b,.embudo-core b{display:block;font-size:11px;margin-top:5px}.embudo-core{display:flex;align-items:center;gap:11px;border-color:#efb4be;background:#fff8f9}.embudo-core img{width:34px}.channels{display:flex;flex-wrap:wrap;gap:6px}.channels span{font-size:9px;background:var(--soft);padding:6px 7px;border-radius:5px}.pilot{padding:130px max(8vw,28px);background:#f5f0e8;display:grid;grid-template-columns:minmax(0,1fr) minmax(360px,.8fr);gap:6vw;align-items:center}.pilot-copy{max-width:720px}.pilot-steps{display:grid;grid-template-columns:1fr 1fr;gap:8px}.pilot-steps div{background:#fff;border:1px solid var(--line);padding:14px;border-radius:7px}.pilot-steps b{display:block;font-size:10px;color:var(--red)}.pilot-steps span{display:block;font-size:10px;font-weight:700;margin-top:4px}.pilot .btn{grid-column:2;margin-top:-80px;justify-self:start}footer{height:100px;background:var(--ink);display:flex;align-items:center;padding:0 5vw;color:#9ea3ae;gap:20px;font-size:9px}footer img{width:110px}
@media(max-width:980px){.hero{grid-template-columns:1fr;padding-top:120px}.hero-visual{height:480px;border-left:0;border-top:1px solid var(--line);margin-top:30px}.story{grid-template-columns:1fr}.stage-wrap{position:sticky;top:64px;z-index:3;background:var(--paper);padding-bottom:10px}.stage{position:relative;top:auto;height:54vh;min-height:390px}.chapters{padding-bottom:0}.chapter{min-height:62vh;padding:80px 12px 30px}.case-shell{grid-template-columns:1fr}.case-person{grid-column:1}.case-decision{border-left:0;border-top:1px solid var(--line)}.econ-grid{grid-template-columns:1fr}.experiment{grid-template-columns:1fr 1fr}.population{grid-column:1/3}.split{display:none}.experiment-outcome{grid-column:1/3}.integration-flow{flex-wrap:wrap}.pilot{grid-template-columns:1fr}.pilot .btn{grid-column:1;margin-top:10px}.top-cta{display:none}}
@media(max-width:640px){.topbar{padding:0 14px}.brand img{width:104px}.product-name{font-size:10px}.preview-badge{font-size:7px}.hero{padding:110px 18px 60px}.hero h1{font-size:49px}.hero-copy>p{font-size:15px}.hero-actions{flex-direction:column;align-items:stretch}.hero-proof{flex-direction:column;gap:8px}.hero-visual{height:390px}.orbit-a{width:300px;height:300px}.orbit-b{width:210px;height:210px}.route-card{transform:scale(.82)}.intro{padding:90px 20px;grid-template-columns:1fr}.intro-number{font-size:42px}.story{padding:0 10px 80px}.stage{height:47vh;min-height:330px}.chapter{min-height:65vh}.chapter h3{font-size:31px}.chapter p{font-size:14px}.case-zoom,.learning,.integration,.economics{padding:90px 18px}.section-head h2,.pilot h2{font-size:38px}.case-person{padding:14px}.case-person>strong{display:none}.journey{padding:22px 16px 26px 52px}.journey-line{left:29px}.journey-event i{left:-29px}.econ-thesis h3{font-size:30px}.cost-row{grid-template-columns:72px 1fr 48px}.cost-row>small{display:none}.experiment{grid-template-columns:1fr}.population,.experiment-outcome{grid-column:1}.experiment-outcome{flex-wrap:wrap}.integration-flow{align-items:stretch;flex-direction:column}.integration-flow>i{transform:rotate(90deg);text-align:center}.channels{justify-content:center}.pilot{padding:90px 18px}.pilot-steps{grid-template-columns:1fr}footer{height:auto;padding:30px 18px;flex-direction:column;align-items:flex-start}}


/* v2 density + numeric hierarchy */
.structural-numbers{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff;padding:0 max(5vw,20px);position:relative}.structural-numbers .number-cell{padding:42px 26px 34px;border-right:1px solid var(--line);min-height:190px;display:flex;flex-direction:column;justify-content:flex-end}.structural-numbers .number-cell:first-child{border-left:1px solid var(--line)}.number-cell strong{font-size:clamp(52px,6.5vw,96px);line-height:.78;letter-spacing:-.07em}.number-cell span{font-size:10px;line-height:1.4;color:var(--muted);font-weight:700;max-width:170px;margin-top:20px}.number-cell.red strong{color:var(--red)}.number-cell.blue strong{color:var(--blue)}.number-cell.green strong{color:var(--green)}.number-cell.gold strong{color:var(--gold)}.structural-numbers>small{position:absolute;bottom:9px;right:max(5vw,20px);font-size:7px;color:#aaa}
.chapter-stat{margin-top:24px;background:#fff;border:1px solid var(--line);padding:19px 20px;display:flex;align-items:flex-end;gap:16px;border-radius:8px}.chapter-stat strong{font-size:58px;line-height:.75;letter-spacing:-.06em}.chapter-stat span{font-size:9px;line-height:1.4;color:var(--muted);max-width:170px}.chapter-stat.red strong{color:var(--red)}.chapter-stat.ink strong{color:var(--ink)}
.chapter-split,.eligibility-kpis,.outcome-kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-top:18px}.chapter-split>div,.eligibility-kpis>div,.outcome-kpis>div{background:#fff;border:1px solid var(--line);padding:14px 12px;border-radius:7px;min-height:96px;display:flex;flex-direction:column;justify-content:flex-end}.chapter-split strong,.eligibility-kpis strong,.outcome-kpis strong{font-size:30px;line-height:.9;letter-spacing:-.04em}.chapter-split span,.eligibility-kpis span,.outcome-kpis span{font-size:8px;line-height:1.3;color:var(--muted);font-weight:700;margin-top:8px}.illustrative{display:block;margin-top:7px;font-size:7px;color:#a8a197}.c-red{color:var(--red)}.c-blue{color:var(--blue)}.c-green{color:var(--green)}.c-gold{color:var(--gold)}
.evidence-band{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:0 max(6vw,24px);display:grid;grid-template-columns:1.25fr repeat(4,.8fr);align-items:stretch}.evidence-head{padding:34px 28px 34px 0;display:flex;flex-direction:column;justify-content:center}.evidence-head span{font-size:8px;color:var(--red);font-weight:800;letter-spacing:.12em}.evidence-head b{font-size:16px;line-height:1.35;margin-top:8px;max-width:300px}.evidence-kpi{padding:32px 18px;border-left:1px solid var(--line);display:flex;flex-direction:column;justify-content:flex-end;min-height:190px}.evidence-kpi strong{font-size:58px;line-height:.8;letter-spacing:-.06em}.evidence-kpi span{font-size:10px;font-weight:800;margin-top:18px}.evidence-kpi small{font-size:7px;color:#9ba0a7;margin-top:5px;line-height:1.3}.evidence-kpi.green strong{color:var(--green)}.evidence-kpi.gold strong{color:var(--gold)}.evidence-kpi.blue strong{color:var(--blue)}.evidence-kpi.red strong{color:var(--red)}
.algorithm-box{border:1px solid #383d4b;padding:20px;border-radius:8px;background:#151925}.algorithm-box b,.algorithm-box span{display:block}.algorithm-box b{font-size:13px;color:#fff}.algorithm-box span{font-size:11px;line-height:1.55;color:#aeb2bc;margin-top:7px}.formula{display:none}
.case-decision h4{font-size:30px;line-height:1}.case-decision dl div{padding:12px 0}.journey-event b{font-size:12px}.journey-event small{font-size:9px}.integration-flow{padding:24px 0}.sys,.embudo-core,.channels{min-height:84px;display:flex;flex-direction:column;justify-content:center}.embudo-core{flex-direction:row}
@media(max-width:980px){.structural-numbers{grid-template-columns:1fr 1fr}.structural-numbers .number-cell:nth-child(2){border-right:0}.structural-numbers .number-cell:nth-child(n+3){border-top:1px solid var(--line)}.evidence-band{grid-template-columns:1fr 1fr}.evidence-head{grid-column:1/3;border-bottom:1px solid var(--line)}.evidence-kpi:nth-of-type(odd){border-left:0}.evidence-kpi{border-bottom:1px solid var(--line)}}
@media(max-width:640px){.structural-numbers{padding:0 12px}.structural-numbers .number-cell{min-height:145px;padding:28px 14px 22px}.number-cell strong{font-size:48px}.number-cell span{font-size:8px;margin-top:13px}.chapter-split,.eligibility-kpis,.outcome-kpis{grid-template-columns:1fr 1fr}.chapter-split>div:last-child,.eligibility-kpis>div:last-child,.outcome-kpis>div:last-child{grid-column:1/3}.evidence-band{padding:0 16px}.evidence-head{padding:28px 0}.evidence-kpi{min-height:145px;padding:24px 12px}.evidence-kpi strong{font-size:44px}.evidence-kpi span{font-size:8px}.chapter-stat strong{font-size:44px}.chapter-stat span{font-size:8px}}


/* v3 — Embudo.com.ar visual grammar */
:root{--navy:#0b1930;--navy-2:#07111f;--orange:#ffa51f;--green2:#19b58a;--ivory:#f7f4ec;--mist2:#dceaf2;--ink2:#172033;--muted2:#667085;--line2:#d9dde5;--coral:#ef476f}
body{background:var(--ivory);color:var(--navy);font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif}.topbar{height:68px;background:rgba(247,244,236,.94);backdrop-filter:blur(14px);border-bottom:1px solid #d8d3c7;padding:0 28px;color:var(--navy)}.brand-text{display:flex;align-items:center;gap:10px;text-decoration:none}.brand-word{font-size:22px;font-weight:900;letter-spacing:-.06em;color:var(--navy)}.brand-bars{display:flex;align-items:flex-end;gap:2px;height:16px}.brand-bars i{display:block;width:4px;background:var(--orange)}.brand-bars i:nth-child(1){height:16px}.brand-bars i:nth-child(2){height:11px;background:#c8ff2e}.brand-bars i:nth-child(3){height:6px;background:#63bbd8}.product-name{border-left:1px solid #c8c2b6;color:#657083;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:10px;letter-spacing:.11em}.preview-badge{background:transparent;color:#7b8493;border:1px solid #cfd3d8;border-radius:0;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:8px;letter-spacing:.1em;padding:7px 9px}.top-cta{border:0;background:var(--navy);color:#fff;border-radius:0;padding:11px 15px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.06em}.hero{background-color:var(--navy);background-image:linear-gradient(#ffffff08 1px,transparent 1px),linear-gradient(90deg,#ffffff08 1px,transparent 1px);background-size:34px 34px;color:#fff;padding-top:150px;padding-bottom:90px}.eyebrow{color:var(--orange);font-family:ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.1em}.hero h1{font-size:clamp(54px,7vw,108px);letter-spacing:-.066em;max-width:900px}.hero h1 em{color:var(--orange)}.hero-copy>p{color:#cdd8e7;font-size:clamp(17px,1.5vw,22px);max-width:670px}.btn{border-radius:0;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;text-transform:uppercase;letter-spacing:.04em}.btn.primary{background:var(--orange);color:var(--navy)}.btn.primary:hover{background:#ffb43d}.btn.ghost{background:transparent;color:#fff;border:1px solid #ffffff47}.hero-proof{border-top:1px solid #ffffff1a;color:#aab8ca;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;text-transform:uppercase;letter-spacing:.07em}.hero-proof span:before{color:var(--green2)}.hero-visual{border-left:1px solid #ffffff22}.portfolio-label{color:#8fa0b6;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.orbit{border-color:#ffffff22}.hero-dot{background:#fff}.route-card{background:#07111fe8;border:1px solid #ffffff2c;border-radius:2px;box-shadow:none;color:#fff}.route-card small{color:#8fa0b6}.route-card b{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.08em}.structural-numbers{background:#fff;padding:0;grid-template-columns:repeat(4,1fr);border-color:var(--line2)}.structural-numbers .number-cell{border-radius:0;border-right:1px solid var(--line2);min-height:250px;padding:26px 30px 34px;justify-content:space-between}.structural-numbers .number-cell:first-child{border-left:0}.number-cell .num-index{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:9px;letter-spacing:.1em;margin:0;color:inherit;opacity:.7}.number-cell strong{font-size:clamp(64px,7vw,112px);letter-spacing:-.07em;color:inherit}.number-cell>span:last-child{font-size:10px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.03em;max-width:180px;color:inherit;opacity:.8}.number-cell.orange{background:var(--orange);color:var(--navy)}.number-cell.green{background:var(--green2);color:var(--navy)}.number-cell.mist{background:var(--mist2);color:var(--navy)}.number-cell.navy{background:var(--navy-2);color:#fff}.structural-numbers>small{right:18px;color:#697386}.intro{background:var(--ivory);border-top:0;padding-top:150px;padding-bottom:130px}.intro-number{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;color:var(--orange);font-size:18px;letter-spacing:.1em}.intro h2,.section-head h2,.pilot h2{color:var(--navy);font-size:clamp(44px,7vw,104px);letter-spacing:-.065em;line-height:.95}.intro p,.section-head p,.pilot p{color:#4c5564}.story{background:var(--ivory)}.stage{border-radius:2px;border:1px solid #ffffff2c;background-color:var(--navy-2);background-image:linear-gradient(#ffffff08 1px,transparent 1px),linear-gradient(90deg,#ffffff08 1px,transparent 1px);background-size:28px 28px;box-shadow:0 35px 80px #0003}.stage-footer{border-top-color:#ffffff1a;color:#8fa0b6;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.stage-footer strong{color:#fff}.chapter{max-width:560px}.chapter-index{color:var(--green2);font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.chapter h3{font-size:clamp(34px,4vw,56px);color:var(--navy);letter-spacing:-.055em}.micro{border-left-color:var(--orange);font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:10px;color:#596476}.legend-inline span,.channel-costs span,.engine-list span{border:0;border-bottom:1px solid var(--line2);background:transparent;border-radius:0;padding:8px 0;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.chapter-stat{background:transparent;border:0;border-top:1px solid var(--line2);border-bottom:1px solid var(--line2);border-radius:0;padding:24px 0}.chapter-stat strong{font-size:72px}.chapter-stat.red strong{color:var(--orange)}.chapter-split,.eligibility-kpis,.outcome-kpis{gap:0;border-top:1px solid var(--line2);border-bottom:1px solid var(--line2)}.chapter-split>div,.eligibility-kpis>div,.outcome-kpis>div{background:transparent;border:0;border-right:1px solid var(--line2);border-radius:0;padding:18px 14px 18px 0;min-height:118px}.chapter-split>div:not(:first-child),.eligibility-kpis>div:not(:first-child),.outcome-kpis>div:not(:first-child){padding-left:14px}.chapter-split>div:last-child,.eligibility-kpis>div:last-child,.outcome-kpis>div:last-child{border-right:0}.chapter-split strong,.eligibility-kpis strong,.outcome-kpis strong{font-size:42px}.c-red{color:var(--orange)}.c-blue{color:#2580a0}.c-green{color:var(--green2)}.c-gold{color:var(--coral)}.case-zoom{background:#fff}.section-head>span{color:var(--green2);font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.case-shell{border-radius:0;border:1px solid #17203330;box-shadow:24px 24px var(--navy-2);margin-bottom:24px}.case-person{border-top:7px solid var(--orange);background:#fff}.avatar{background:var(--orange);color:var(--navy)}.case-person span,.case-decision label,.journey-event span{font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.case-person>strong{color:var(--green2)}.case-decision{background:var(--mist2);border-left:1px solid #cfd4dd}.decision-note{border-radius:0;border-left-color:var(--green2);box-shadow:10px 10px var(--navy);margin-right:10px}.journey-event i{border-color:#2580a0}.journey-event i.signal{border-color:var(--orange)}.journey-event i.wa{border-color:var(--green2)}.journey-event i.policy{border-color:var(--coral)}.journey-event.human i{border-color:var(--orange);background:var(--orange)}.principles-band{display:grid;grid-template-columns:repeat(3,1fr);background:var(--navy);color:#fff;border-top:1px solid #ffffff1f;border-bottom:1px solid #ffffff1f}.principles-band>div{min-height:180px;padding:38px max(3vw,24px);display:flex;flex-direction:column;justify-content:space-between;border-right:1px solid #ffffff22}.principles-band>div:last-child{border-right:0}.principles-band span{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;color:var(--orange);font-size:10px;letter-spacing:.1em}.principles-band b{font-size:clamp(24px,2.5vw,38px);letter-spacing:-.05em;max-width:330px}.economics{background-color:var(--navy-2);background-image:linear-gradient(#ffffff08 1px,transparent 1px),linear-gradient(90deg,#ffffff08 1px,transparent 1px);background-size:34px 34px}.section-head.light h2{color:#fff}.cost-row{border-bottom-color:#ffffff20}.cost-bar{background:#ffffff16;border-radius:0}.cost-bar i{background:var(--orange)}.cost-row.human .cost-bar i{background:var(--green2)}.cost-row>b{color:var(--orange)}.algorithm-box{border-radius:0;border:1px solid #ffffff2f;background:#07111f;padding:28px;box-shadow:13px 13px #19b58a}.algorithm-box b{font-size:18px}.algorithm-box span{font-size:12px}.learning{background:var(--ivory)}.experiment{border-top:1px solid #cfd4dd;border-bottom:1px solid #cfd4dd}.variant{border-left:0;border-top:6px solid var(--orange);background:#fff;padding:24px;box-shadow:10px 10px var(--navy)}.variant:nth-of-type(4){border-top-color:var(--green2)}.variant>span{background:transparent;color:var(--navy);border:1px solid var(--navy);border-radius:50%;font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.experiment-outcome>*{border-radius:0;border-color:#cfd4dd;background:#fff}.integration{background:#fff}.sys,.embudo-core,.channels{border-radius:0}.embudo-core{border:0;border-top:7px solid var(--orange);box-shadow:10px 10px var(--navy);background:var(--ivory)}.channels span{border-radius:0;background:var(--mist2);font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.pilot{background:var(--orange);color:var(--navy);border-top:1px solid #d58b1d}.pilot h2,.pilot p{color:var(--navy)}.pilot-copy>span{color:var(--navy);font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.pilot-steps{gap:0;border-top:1px solid #0b193044;border-left:1px solid #0b193044}.pilot-steps div{background:transparent;border:0;border-right:1px solid #0b193044;border-bottom:1px solid #0b193044;border-radius:0;padding:20px}.pilot-steps b{color:var(--navy);font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.pilot .btn.primary{background:var(--navy);color:#fff}footer{background:var(--navy-2)}
/* override old rounded KPI remnants */
.evidence-band{display:none}.illustrative{font-family:ui-monospace,SFMono-Regular,Menlo,monospace}.stage-overlay .engine-overlay span{border-radius:0!important}.stage-overlay .labels b,.stage-overlay .outcome-labels b{font-family:ui-monospace,SFMono-Regular,Menlo,monospace!important;color:#9fb0c4!important}
@media(max-width:980px){.hero{background-size:30px 30px}.structural-numbers{grid-template-columns:1fr 1fr}.structural-numbers .number-cell{min-height:210px}.principles-band{grid-template-columns:1fr}.principles-band>div{border-right:0;border-bottom:1px solid #ffffff22;min-height:140px}.case-shell{box-shadow:14px 14px var(--navy-2)}}
@media(max-width:640px){.topbar{height:62px}.brand-word{font-size:19px}.preview-badge{display:none}.hero{padding-top:110px}.hero h1{font-size:52px}.structural-numbers{grid-template-columns:1fr 1fr}.structural-numbers .number-cell{min-height:170px;padding:22px 16px}.number-cell strong{font-size:58px}.intro{padding:100px 20px}.chapter-split>div,.eligibility-kpis>div,.outcome-kpis>div{min-height:100px}.principles-band b{font-size:30px}.case-shell{box-shadow:9px 9px var(--navy-2)}.algorithm-box{box-shadow:9px 9px var(--green2)}.variant{box-shadow:7px 7px var(--navy)}.pilot{background:var(--orange)}}


/* v5 — casos circulando sobre el vector original del embudo */
.orbit-particles{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);overflow:visible;pointer-events:none;z-index:3}.orbit-particles-outer{width:460px;height:460px}.orbit-particles-inner{width:320px;height:320px}.orbit-particles path{fill:none;stroke:none}.orbit-moving circle{opacity:.95}.particle-orange{fill:var(--orange)}.particle-green{fill:var(--green2)}.particle-blue{fill:#63bbd8}.particle-ivory{fill:var(--ivory)}.hero-dots{z-index:2}.route-card{z-index:5}.portfolio-label{z-index:5}
@media(prefers-reduced-motion:reduce){.orbit-moving{display:none}}
@media(max-width:640px){.orbit-particles-outer{width:300px;height:300px}.orbit-particles-inner{width:210px;height:210px}}


/* v6 — logo oficial del header de embudo.com.ar */
.brand-lockup{letter-spacing:.11em;align-items:center;gap:12px;width:max-content;font-weight:900;display:flex;text-decoration:none;color:var(--navy)}
.brand-mark{gap:3px;width:28px;display:grid;transform:skewY(-18deg)}
.brand-mark i{border-radius:1px;height:6px;display:block}
.brand-mark i:first-child{background:var(--orange);width:28px}
.brand-mark i:nth-child(2){background:var(--green2);width:20px}
.brand-mark i:nth-child(3){background:#2580a0;width:12px}
.brand-word,.brand-bars{display:none!important}
@media(max-width:640px){.brand-lockup{gap:9px;font-size:14px}.brand-mark{width:24px}.brand-mark i{height:5px}.brand-mark i:first-child{width:24px}.brand-mark i:nth-child(2){width:17px}.brand-mark i:nth-child(3){width:10px}}

/* v7 — formularios y medición, misma gramática que embudo.com.ar */
.pilot{grid-template-columns:minmax(0,.78fr) minmax(420px,1.22fr);align-items:start;gap:clamp(40px,7vw,110px)}.pilot-copy{position:sticky;top:110px}.pilot .pilot-steps{margin-top:42px}.pilot-form-shell{background:var(--navy-2);color:#fff;border:1px solid #0b193044;box-shadow:20px 20px 0 var(--navy);padding:clamp(24px,3.6vw,46px)}.pilot-form-head{display:flex;justify-content:space-between;gap:20px;align-items:end;padding-bottom:24px;border-bottom:1px solid #ffffff25}.pilot-form-head span{font:600 9px/1.2 ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.1em;color:var(--green2)}.pilot-form-head strong{font-size:clamp(20px,2vw,30px);letter-spacing:-.04em;text-align:right}.pilot-form{display:grid;gap:22px;margin-top:28px}.pilot-form-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.pilot-form label{display:grid;gap:8px}.pilot-form label>span{font:600 9px/1.2 ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.06em;color:#b7c1ce;text-transform:uppercase}.pilot-form label em{font-style:normal;color:#78889b;font-weight:400;text-transform:none}.pilot-form input,.pilot-form select,.pilot-form textarea{width:100%;border:0;border-bottom:1px solid #ffffff35;border-radius:0;background:transparent;color:#fff;padding:12px 2px;font:500 14px/1.4 Inter,ui-sans-serif,system-ui;outline:none}.pilot-form textarea{resize:vertical;min-height:105px}.pilot-form select{color:#dfe7ef}.pilot-form option{color:var(--navy);background:#fff}.pilot-form input::placeholder,.pilot-form textarea::placeholder{color:#718196}.pilot-form input:focus,.pilot-form select:focus,.pilot-form textarea:focus{border-bottom-color:var(--green2);box-shadow:0 2px 0 -1px var(--green2)}.pilot-form input:invalid:not(:placeholder-shown){border-bottom-color:var(--coral)}.pilot-submit{border:0;border-radius:0;background:var(--orange);color:var(--navy);min-height:52px;padding:0 18px;display:flex;align-items:center;justify-content:space-between;font:900 11px/1 ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.06em;text-transform:uppercase;cursor:pointer}.pilot-submit:disabled{opacity:.6;cursor:wait}.pilot-submit b{font-size:17px}.pilot-privacy,.pilot-form-status{margin:0;font-size:9px!important;line-height:1.55!important;color:#8fa0b6!important}.pilot-form-status{min-height:15px;color:#cdd8e7!important}.pilot-success{min-height:390px;align-content:center;padding:20px 0}.pilot-success[hidden]{display:none}.pilot-success:not([hidden]){display:grid;gap:14px}.pilot-success span{font:600 9px/1 ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.1em;color:var(--green2)}.pilot-success strong{font-size:clamp(34px,4vw,58px);letter-spacing:-.06em;line-height:.95}.pilot-success p{color:#aebdce!important;font-size:14px!important;max-width:480px}.form-honeypot{position:absolute!important;left:-99999px!important;width:1px!important;height:1px!important;overflow:hidden!important}
.consent-banner{position:fixed;z-index:2147483000;right:18px;bottom:18px;left:18px;max-width:900px;margin:auto;padding:20px;background:#061423;color:#fff;border:1px solid rgba(255,255,255,.25);box-shadow:12px 12px 0 rgba(6,20,35,.25);display:grid;grid-template-columns:1.25fr .75fr;gap:18px;font:14px/1.45 Inter,Arial,sans-serif}.consent-banner small{display:block;color:var(--green2);font:600 8px/1 ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.1em}.consent-banner strong{display:block;margin:6px 0;font-size:15px}.consent-banner p{margin:0;color:rgba(255,255,255,.72);font-size:11px}.consent-banner a{color:#c8ff2e}.consent-controls{display:flex;gap:12px;align-items:center;font:600 9px/1 ui-monospace,SFMono-Regular,Menlo,monospace}.consent-actions{grid-column:1/-1;display:flex;gap:8px;justify-content:flex-end}.consent-actions button,.consent-manage{min-height:36px;padding:0 12px;border:1px solid rgba(255,255,255,.45);background:transparent;color:#fff;cursor:pointer;font:700 10px/1 ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:.04em}.consent-actions button:last-child{border-color:#c8ff2e;background:#c8ff2e;color:#061423}.consent-manage{position:fixed;z-index:2147482999;right:16px;bottom:16px;background:#061423}.consent-controls label{display:flex;align-items:center;gap:5px}.consent-controls input{accent-color:var(--green2)}
@media(max-width:980px){.pilot{grid-template-columns:1fr}.pilot-copy{position:static}.pilot-form-shell{box-shadow:12px 12px 0 var(--navy)}.consent-banner{grid-template-columns:1fr}.consent-actions{grid-column:1}}
@media(max-width:640px){.pilot-form-grid{grid-template-columns:1fr}.pilot-form-shell{padding:22px 18px;box-shadow:8px 8px 0 var(--navy)}.pilot-form-head{display:grid}.pilot-form-head strong{text-align:left}.consent-banner{right:10px;bottom:10px;left:10px;padding:16px}.consent-controls{flex-wrap:wrap}.consent-actions{display:grid}.consent-actions button{width:100%}}

/* production header/footer */
.topbar .top-cta{margin-left:auto}
.footer-brand{color:#fff}
footer .footer-brand{flex:0 0 auto}